Wix e-commerce Software Review: Features, Pricing, and insights

When building an online store, choosing the right e-commerce platform is crucial for success. One of the prominent players in this field is Wix, a website builder known for its versatility and ease of use. Originally launched as a platform for creating stunning websites without extensive coding skills, Wix has expanded its offerings to include robust e-commerce solutions tailored for businesses of all sizes.

Importance of Choosing the Right E-commerce Platform

Selecting the right e-commerce platform is a critical decision that can significantly impact your business’s growth and success. An ideal platform should offer a balance of ease of use, customization options, scalability, and support. Here’s why making an informed choice matters:

  1. User Experience: A platform that is easy to navigate and set up allows you to focus on growing your business rather than getting bogged down by technical challenges. Wix’s user-friendly design ensures that even those without technical expertise can create and manage their online store efficiently.
  2. Customization and Flexibility: Your e-commerce platform should provide the flexibility to design a unique storefront that reflects your brand. Wix offers a vast array of templates and design tools, allowing you to tailor your site to meet your specific needs and preferences.
  3. Scalability: As your business grows, your e-commerce platform should be able to scale with it. Wix’s scalable infrastructure and features support your business’s expansion, ensuring that your online store can handle increased traffic and transactions seamlessly.
  4. Integrated Features: A comprehensive e-commerce platform integrates essential features such as payment processing, shipping management, and marketing tools. Wix’s integrated suite of e-commerce tools helps streamline your operations and enhances your ability to attract and retain customers.
  5. Support and Resources: Reliable customer support and access to resources can make a significant difference in your e-commerce journey. Wix offers various support channels, including live chat, email, and an extensive help center, ensuring you have the assistance you need when you need it.

Design and Templates

Wix boasts an impressive collection of over 500 designer-made templates tailored to various industries, including e-commerce. These templates are crafted to provide a professional look and feel, ensuring that your online store can stand out from the competition. Key aspects of Wix’s template offerings include:

  • Industry-Specific Designs: Wix provides templates for a wide range of e-commerce niches, from fashion and beauty to electronics and home decor. This ensures that users can find a design that closely matches their business needs.
  • Professional Quality: Each template is designed by professional graphic designers, offering modern aesthetics and user-friendly layouts. This high-quality design ensures that your website will look polished and credible.
  • Regular Updates: Wix continually updates its template library, adding new designs and improving existing ones. This keeps your options fresh and aligned with current design trends.

Mobile Responsiveness

In today’s mobile-centric world, having a mobile-responsive website is crucial. Wix templates are designed to be fully responsive, ensuring that your e-commerce site looks great and functions well on all devices, including smartphones and tablets. Key features include:

  • Automatic Mobile Optimization: All templates are automatically optimized for mobile devices, providing a seamless browsing experience for your customers regardless of the device they use.
  • Mobile Editor: Wix offers a dedicated mobile editor that allows users to customize the mobile version of their site separately from the desktop version. This ensures that you can fine-tune the mobile experience to meet your specific needs.
  • Preview Mode: Users can preview how their site will look on different devices before publishing, allowing them to make necessary adjustments to improve the mobile user experience.

Customization Flexibility

Wix provides extensive customization options, allowing users to create a unique and personalized online store. Whether you’re using a template or starting from scratch, Wix’s customization features include:

  • Drag-and-Drop Interface: Wix’s intuitive drag-and-drop editor makes it easy to add, move, and modify elements on your site. You can customize every aspect of your design without needing any coding knowledge.
  • Advanced Design Tools: For more advanced users, Wix offers tools like Velo by Wix, which allows for custom coding and more sophisticated design adjustments. This gives you the flexibility to create a truly unique website.
  • App Integrations: The Wix App Market offers numerous apps and widgets that can enhance your site’s functionality. From social media feeds to advanced form builders, these integrations help you tailor your site to your exact requirements.

E-commerce Features

wix ecommerce fatures

Efficient product management is essential for any e-commerce business. Wix provides robust tools to help you manage your inventory, categorize products, and offer variants:

  • Inventory Management: Wix allows you to track your inventory levels in real time, set stock alerts, and manage stock across multiple sales channels. This helps you avoid overselling and ensures you can meet customer demand.
  • Product Categories: Organizing products into categories is simple with Wix. You can create multiple categories and subcategories, making it easy for customers to navigate your store and find what they’re looking for.
  • Product Variants: Wix supports multiple product variants, such as different sizes, colors, or styles. You can manage variants within the same product listing, providing a streamlined shopping experience for your customers.

Shopping Cart and Checkout Process

A smooth shopping cart and checkout process is crucial for converting visitors into customers. Wix offers a seamless and secure checkout experience:

  • Customizable Cart: The shopping cart is fully customizable, allowing you to match its appearance to your site’s design. You can also add custom fields to collect additional information from customers during checkout.
  • Guest Checkout: Wix supports guest checkout, enabling customers to complete their purchases without creating an account. This can reduce cart abandonment rates and improve conversion rates.
  • Order Management: Wix provides comprehensive order management tools, allowing you to track orders, process returns, and communicate with customers directly from the platform.

Payment Gateway Integrations

Offering a variety of payment options is essential for accommodating different customer preferences. Wix integrates with multiple payment gateways, ensuring a secure and convenient payment process:

  • Multiple Gateways: Wix supports popular payment gateways such as PayPal, Stripe, Square, and many others. This gives customers the flexibility to choose their preferred payment method.
  • Secure Transactions: All transactions on Wix are secured with SSL encryption, ensuring that customer data is protected. This builds trust and confidence in your online store.
  • Global Payments: Wix allows you to accept payments in multiple currencies, making it easier to sell to international customers.

Shipping and Tax Settings

Accurate shipping and tax settings are vital for ensuring a smooth transaction process. Wix offers comprehensive tools to manage these aspects effectively:

  • Shipping Options: Wix allows you to set up multiple shipping options, including flat rate, weight-based, and carrier-calculated shipping. You can also offer free shipping and create custom shipping rules based on location.
  • Tax Management: Wix provides tools to automatically calculate taxes based on the customer’s location. You can also set up tax rules manually if needed, ensuring compliance with local regulations.
  • Shipping Labels: Wix integrates with shipping providers, allowing you to print shipping labels directly from the platform. This streamlines the fulfillment process and helps you manage shipping more efficiently.

Marketing and SEO Tools

Wix offers a suite of built-in marketing tools designed to help you attract and retain customers. These tools are integrated directly into the platform, making it easy to manage your marketing efforts from one place:

  • Email Campaigns: Wix’s email marketing tool, Wix Ascend, allows you to create and send professional email campaigns. With customizable templates, automated workflows, and detailed analytics, you can effectively engage with your audience and drive sales.
  • Social Media Integration: Wix seamlessly integrates with major social media platforms like Facebook, Instagram, and Twitter. You can add social media buttons to your site, sync your store with Facebook and Instagram to sell products directly on these platforms, and schedule posts to keep your social media presence active and engaging.
  • Video Maker: Create engaging promotional videos using Wix’s Video Maker. This tool provides templates and customization options, helping you create professional-quality videos to market your products and services.

SEO Features (Meta Tags, URL Customization, etc.)

Wix provides a robust set of SEO tools to help your site rank higher in search engine results, driving more organic traffic to your store:

  • Meta Tags: You can easily add and customize meta tags (title, description, keywords) for each page on your site. This helps search engines understand your content and improves your chances of ranking for relevant keywords.
  • URL Customization: Wix allows you to customize the URLs for your pages, making them more search-engine-friendly and easier for users to read.
  • Alt Text for Images: Adding alt text to images is crucial for SEO and accessibility. Wix makes it easy to add and edit alt text, ensuring your images are properly indexed by search engines.
  • XML Sitemap: Wix automatically generates an XML sitemap for your site, which can be submitted to search engines to help them crawl and index your pages more effectively.
  • SEO Wiz: Wix’s SEO Wiz guides you through the process of optimizing your site for search engines. It provides personalized SEO plans based on your business needs and goals.

Blogging Functionality for Content Marketing

Content marketing is a powerful way to drive traffic and engage with your audience. Wix offers robust blogging functionality to support your content marketing efforts:

  • Blog Editor: Wix’s blog editor is user-friendly and offers a variety of formatting options. You can easily create, edit, and publish blog posts, adding images, videos, and other media to enhance your content.
  • Categories and Tags: Organize your blog posts with categories and tags to make it easier for readers to find relevant content. This also helps search engines understand the structure of your blog, improving your SEO.
  • Commenting System: Engage with your readers by enabling comments on your blog posts. Wix offers built-in commenting functionality, as well as integration with Facebook comments and Disqus.
  • RSS Feed: Wix automatically generates an RSS feed for your blog, allowing users to subscribe and receive updates whenever you publish new content. This helps you maintain a loyal readership and drive repeat traffic to your site.

Performance and Security

Performance is crucial for providing a good user experience and maintaining customer satisfaction. Wix ensures high performance and reliability through the following features:

  • Site Speed: Wix employs advanced technologies such as global CDN (Content Delivery Network) and optimized image loading to ensure fast loading times for your site. This helps reduce bounce rates and improves user engagement.
  • Uptime Reliability: Wix guarantees 99.9% uptime for your site, ensuring that your online store is always available to customers. The platform is hosted on robust servers with automatic monitoring and maintenance to prevent downtime.

Security Features (SSL Certificates, Data Protection)

Security is a top priority for any e-commerce site, and Wix provides comprehensive security features to protect your data and transactions:

  • SSL Certificates: All Wix sites come with free SSL certificates, ensuring that data transmitted between your site and your customers is encrypted and secure. This helps build trust and protect sensitive information.
  • Data Protection: Wix complies with major data protection regulations, including GDPR. The platform employs advanced security measures, such as firewalls, DDoS protection, and regular security audits, to safeguard your data.
  • Secure Payment Processing: Wix integrates with secure payment gateways that comply with PCI DSS standards, ensuring that your customer’s payment information is protected during transactions.

Backup and Recovery Options

Wix provides tools to help you back up and recover your site, ensuring that you can restore your content in case of data loss:

  • Automatic Backups: Wix automatically creates backups of your site, allowing you to restore previous versions if needed. This feature helps you recover from accidental changes or data loss.
  • Manual Backups: You can also manually create backups of your site at any time. This gives you additional control over your data and peace of mind knowing that you have a recent copy of your site saved.

Customer Support

Wix offers reliable customer support to help you resolve issues and make the most of the platform:

  • 24/7 Availability: Wix provides customer support 24/7, ensuring that you can get help whenever you need it. This is particularly important for e-commerce businesses that operate around the clock.
  • Responsive Support: Wix’s support team is known for being responsive and helpful. They are equipped to handle a wide range of issues, from technical problems to billing inquiries.

Support Channels (Live Chat, Email, Phone)

Wix offers multiple support channels to cater to different preferences and needs:

  • Live Chat: Get real-time assistance through Wix’s live chat feature. This is ideal for resolving urgent issues quickly.
  • Email Support: For less urgent inquiries, you can contact Wix’s support team via email. They typically respond within a few hours, providing detailed and helpful solutions.
  • Phone Support: Wix offers phone support for users on certain premium plans. This allows you to speak directly with a support representative and get personalized assistance.

Help Center and Community Resources

Wix provides a wealth of resources to help you learn and troubleshoot on your own:

  • Help Center: The Wix Help Center is a comprehensive resource that includes articles, tutorials, and guides on a wide range of topics. Whether you need help with setting up your store, customizing your design, or troubleshooting an issue, you can find detailed instructions here.
  • Community Forum: The Wix Community Forum allows you to connect with other Wix users, share tips and advice, and get answers to common questions. This is a great way to learn from the experiences of other users and find creative solutions to challenges.
  • Video Tutorials: Wix offers a library of video tutorials that cover various aspects of using the platform. These videos provide step-by-step instructions and visual demonstrations, making it easy to follow along and implement what you learn.


Wix ecommerce pricing

Wix offers a variety of pricing plans to cater to different business needs and budgets. Each plan comes with a set of features designed to help you build and manage your online store effectively. Here’s a breakdown of the primary e-commerce plans:

  • Light ($17/month): This plan includes everything you need to start selling online, such as secure online payments, unlimited products, and storage. It also provides access to Wix’s custom domain, removal of Wix ads, and various marketing tools.
  • Core ($29/month): This plan builds on the Business Basic plan by adding advanced features like subscriptions, multiple currencies, automated sales tax (in select regions), and product reviews. It’s ideal for growing businesses that need more sophisticated e-commerce capabilities.
  • Business ($36/month): This top-tier plan offers all the features of the Business Unlimited plan, plus priority customer support, a loyalty program, and more advanced analytics. It’s designed for established businesses that require a higher level of support and customization.
  • Business Elite ($159/month): This plan includes all the prev. plans feature plus the possibility to use multiple currencies.

Comparison with Other E-commerce Platforms

To determine whether Wix offers good value for money, it’s useful to compare its pricing and features with other popular e-commerce platforms:

  • Shopify: Shopify’s basic plan starts at $29/month, with advanced plans going up to $299/month. Shopify is known for its robust e-commerce features and extensive app marketplace, but it can be more expensive, especially for small businesses.
  • Squarespace: Squarespace’s e-commerce plans start at $26/month for the Basic Commerce plan and go up to $40/month for the Advanced Commerce plan. While Squarespace offers beautiful designs and solid e-commerce functionality, its customization options are somewhat limited compared to Wix.
  • BigCommerce: BigCommerce’s pricing starts at $29.95/month, with more advanced plans available. BigCommerce provides powerful e-commerce features and scalability but can be complex for beginners.

Pros and Cons

Wix Ecommerce offers several key benefits that make it a popular choice for online store owners:

  • User-Friendly Interface: Wix’s drag-and-drop builder is highly intuitive, allowing users to create and manage their online store without technical expertise.
  • Extensive Template Library: Wix provides a wide range of professionally designed templates tailored for various industries, ensuring that your store looks polished and professional.
  • Built-In Marketing and SEO Tools: Wix includes a comprehensive suite of marketing and SEO tools to help drive traffic to your store and improve your search engine rankings.
  • Flexible Customization: With Wix’s extensive customization options, you can tailor your site’s design and functionality to meet your specific needs.
  • Robust Customer Support: Wix offers 24/7 customer support and a wealth of online resources, ensuring you have the help you need to succeed.

Potential Drawbacks or Limitations

Despite its many advantages, Wix Ecommerce does have some limitations that you should consider:

  • Limited Advanced E-commerce Features: While Wix covers the basics well, it may lack some advanced e-commerce features that larger or more complex businesses might require, such as advanced inventory management or multi-channel selling.
  • Transaction Fees: Depending on the payment gateway you choose, you might incur transaction fees in addition to Wix’s monthly subscription cost. This can add up, especially for high-volume stores.
  • Limited Scalability: For very large businesses, Wix might not offer the same level of scalability and flexibility as dedicated e-commerce platforms like Shopify or BigCommerce.
  • Customization Constraints: Although Wix offers extensive customization options, users with advanced coding skills might find the platform somewhat limiting compared to fully open-source solutions.

In conclusion, Wix Ecommerce provides a well-rounded, user-friendly solution for small to medium-sized businesses looking to establish an online presence. Its competitive pricing, combined with a rich set of features and strong support, makes it an excellent choice for many e-commerce entrepreneurs. However, businesses with more advanced needs or larger-scale operations may need to consider the potential limitations and evaluate if a more specialized platform might be a better fit.

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